Select cut diamond in diamond tweezers, transparent background

REAL

HONEST

DIAMONDS

NEW ERA OF LUXURY:

how to buy world’s

most beautiful diamond


The 4C’s

welcome to The real honest diamond thread

Buying diamonds shouldn’t be scary!

Start by paying close attention to the CUT of the 4Cs- CUT is KING. Opting for a diamond with an Ideal/Excellent Cut, along with Excellent Polish & Excellent Symmetry, is a surefire way to make a satisfying choice, but explore beyond the basic 4Cs ratings like "Ideal/Excellent". Go deeper by taking two extra steps if you're eager to understand Cut Analysis, which examines optical symmetry including Hearts and Arrows phenomenon, and brilliance for optimal light performance. These steps can significantly elevate the contrast beauty of even the tiniest stones.


Refers to the weight of the diamond.

Larger diamonds are rarer and generally

more valuable.


Diamonds are graded from

D (colorless, highest grade) to

Z (light color, lowest grade).

Colorless diamonds are rarer a

nd more valuable.


Graded from "Flawless" to "Included,"

based on the presence of internal and

external imperfections.

Fewer imperfections mean a higher grade and value.


Invest in Quality over Quantity

Choosing quality in your work, products, and interactions brings lasting benefits to reputation, resources, satisfaction, innovation, and sustainability.



The cut is critical as it affects the diamond's brilliance.

A well-cut diamond sparkled more. Cut grades include Ideal/Excellent,

Very Good, Good, Fair, and Poor.


Decoding the 4Cs:


The 4Cscarat, color, clarity, and cut—are supposed to be the basics, but let's be real. The industry standards are like a maze. Big brands throw around terms like hearts and arrows but can’t certify it, so are those words just shiny distractions? Most diamonds come at a premium, but the question remains: are you getting what you're paying for? Not quite. They might check the 4C boxes but fall short on delivering the dazzling sparkle you deserve.


Issues with Diamond Reports

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*Beware of purposely

missing diagrams

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Omissions and Scratch-Outs

Some IGI diamond grading reports have

scratch-outs or missing details, undermining trust by omitting Hearts and Arrows patterns, lab report numbers, and clarity specifics.

Premium Pricing without Full Value

Many diamonds are sold at a premium without delivering the expected brilliance and sparkle.



Fortunately, companies like StarVinci® and labs like GCAL by Sarine maintain stand out for their commitment to transparency and accuracy. They provide complete and honest information on all certificates, ensuring that buyers get what they pay for without misleading omissions.

Decoding the 4Cs:


Additional Tips:

Optical symmetry, exemplified by the Hearts and Arrows phenomenon, results from perfect facet alignment in round brilliant diamonds, creating a visible pattern under special lighting. Light performance, defined by brilliance, fire, and scintillation, enhances the diamond's liveliness and sparkle.

Navigating the industry's standards can feel like traversing a maze.

Here’s a deeper look into the intricacies and potential pitfalls of the 4Cs:


Carat (Weight)

  • Common Misconception: Bigger is always better.
  • Reality: Larger diamonds are rarer and more valuable,
  • but the overall quality is determined by how well the other 3Cs complement the carat weight.


Color

  • Grading Scale: Ranges from D (colorless) to Z (light color).
  • Industry Issue: Some reports might not be transparent about the exact shade, leading to overvaluation.


Clarity

  • Scale: Ranges from Flawless (no inclusions or blemishes visible under 10x magnification) to

Included (inclusions and/or surface blemishes visible to the naked eye).

  • Industry Issue: Reports might omit details about minor inclusions or scratch-outs, raising questions about transparency.


Cut

  • Importance: The most critical factor for brilliance and sparkle.
  • Industry Issue: Terms like "Hearts and Arrows" are often used, but without certification, they may be mere marketing buzzwords.


WHY RELYING SOLELY ON THE 4CS FOR DIaMOND EVALUATION can be misleading



The traditional 4Cs-Cut, Carat, Color, and Clarity-have long been the cornerstone of diamond assessment, dictating rarity and value in the jewelry industry. However, they fall short in capturing the full essence of a diamond's beauty and worth. Enter the concept of the 5Cs and beyond, representing a Certification of Confidence for consumers seeking a deeper understanding of craftsmanship and optical excellence.



  1. Inconsistent Focus on Cut Quality:
    • Cut quality is crucial in determining a diamond's brightness, fire, sparkle, and overall contrast beauty. Despite its importance, it often takes a back seat in the diamond buying process, with more emphasis placed on carat weight. This difference underscores the need for a shift in diamond evaluation priorities​.
  2. Variations in Laboratory Grading:
    • Different laboratories may have varying standards and methods for grading diamonds. This inconsistency can lead to confusion and misrepresentation of a diamond's true quality and value​.
  3. Overemphasis on Carat Weight:
    • The industry often places disproportionate emphasis on carat weight, leading buyers to prioritize size over the diamond's overall brilliance and aesthetic appeal. A larger diamond with poor cut quality will not perform as well as a smaller, well-cut diamond​​.



Limitations of the 4Cs : While the 4Cs serve as a foundation, they alone do not guarantee a satisfactory purchase.


Why?

Beyond the 4Cs: The Importance of Cut Quality and Optical Excellence


An iconic movement is required to challenge the status quo of the 4Cs, emphasizing the importance of cut quality as the ultimate determinant of a diamond's brilliance and allure. It's time to rethink traditional evaluation methods and prioritize optical excellence to ensure consumers receive true value and beauty in their diamond purchases.


Cut Determines Sparkle

A well-cut diamond will exhibit superior sparkle and light performance. This includes brightness (white light reflected), fire (dispersion of light into colors), and scintillation (flashes of light).


Hearts and Arrows Phenomenon

This visual effect seen in round brilliant diamonds cut with extreme precision demonstrates perfect optical symmetry. Diamonds with this feature are often more desirable due to their enhanced visual appeal.


Advanced Certification Standards

Moving beyond the traditional 4Cs, advanced certification standards like those offered by GCAL by Sarine include detailed analysis of a diamond's optical properties, providing a more comprehensive evaluation of its quality and performance.




UNDERSTANDING HEARTS AND ARROWS:

aN AEsthetically pleasing iconic phenomenon




Hearts and Arrows (H&A) refers to a specific pattern visible in round brilliant diamonds cut with exceptional three-dimensional symmetry, often termed "optical symmetry" or "optical precision." While good diamond proportions are essential for excellent optical performance, having great proportions alone does not automatically ensure the best light performance.


Importance of CUT Analysis Report

A CUT Analysis Report is crucial because it provides a detailed examination of a diamond's optical symmetry, light performance, and overall cut quality. This report goes beyond the basic 4Cs to give a more comprehensive assessment of a diamond's brilliance and beauty.



On many IGI reports there are H A graphics but these are stock photos and could confuse customers into thinking that diamond has perfect H A while in reality it may not GCAL uses photomicrographs only photos taken thru the crown and pavilion of the diamond No stock photos or generic images

A photomicrograph is a close-up picture taken with a microscope

or similar tool to show a bigger view of a diamond.

In this case illustrating the Hearts and Arrows pattern.

WHY IS THE 5TH C CERTIFICATION THE MOST IMPORTANT C?

The 5th C, Certification, is often considered the most crucial aspect of diamond

evaluation for several reasons:



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  1. Accuracy and Trustworthiness:
  2. Detailed Information: Certification provides key details like cut, color, clarity, and carat weight.
  3. Verification of Quality: Reputable labs ensure thorough, independent examination and quality assurance.
  4. Consumer Confidence:
  5. Transparency: Certifications help consumers understand their purchase and build trust.
  6. Market Value: Certified diamonds are valued higher and are easier to resell due to documented quality.
  7. Consistency and Standardization:
  8. Uniform Grading: Labs follow strict standards, ensuring consistent grading.
  9. Master-Stone Sets: Top labs use these to grade color and clarity uniformly.


Here's a brief overview of some of the major diamond grading labs


  • GCAL by Sarine: GCAL by Sarine, established in 2001, has a zero-tolerance grading consumer guarantee and provides accurate and consistent gemological services. Though not as well-known as GIA, it is the only diamond lab in the world to stand behind grading with this guarantee. It is a strong choice for ECOFIRE®8X by STARVINCI®.


  • GIA- Gemological Institute of America: GIA's diamond certificates with AGS Ideal® offer comprehensive grading and protection for your diamond investment. While GIAs' digital-only report captures a diamond's beauty holistically, it does not consider the Hearts and Arrows pattern in its grading.


  • IGI - International Gemological Institute: IGl, with labs worldwide, issues grading reports for natural and lab diamonds, although its grading for natural diamonds may vary slightly between locations.


  • EGL - European Gemological Laboratories: EGL, a collection of independently owned franchises, is known for looser grading than GIA, sometimes resulting in over graded reports.


  • EGL International: EGL International's reports have been criticized for unfair upgrades, leading to lawsuits and business closure. This underscores the importance of purchasing diamonds certified by trustworthy labs In light of these considerations, it's


Which Grading Labs Can You Rely On?

Not all diamond grading labs are created equal. Some prioritize speed and cost over accuracy and reliability, leading to inconsistencies and less stringent assessments. Here are the labs you can rely on:


  1. GIA (Gemological Institute of America):
    • Reputation: GIA is one of the most respected and trusted diamond grading labs in the world. Known for its strict grading standards and comprehensive reports, GIA is the pioneer in establishing the 4Cs of diamond quality​ (J.P. Morgan | Official Website)​​ (GoldSilver)​.
  2. AGS (American Gem Society):
    • Precision: AGS is renowned for its precise cut grading system, offering detailed reports that focus on the diamond’s light performance. Their reports are highly regarded for their accuracy and reliability​ (markets.businessinsider.com)​.
  3. GCAL by Sarine:
    • Certifications: GCAL provides comprehensive and accurate diamond certifications, ensuring quality and transparency. Their reports include detailed cut analysis and light performance assessments, offering a holistic view of the diamond’s quality​ (StarVinci®)​​.
  4. HRD (Hoge Raad voor Diamant):
    • European Standard: HRD is a reputable European grading lab known for its rigorous grading standards and detailed reports, ensuring consistency and reliability​ (markets.businessinsider.com)​.


WHAT STEPS ARE NECESSARY FOR CONSUMERS to PURCHASE

GENUINE, BEAUTiFUL LAB-GROWN DIAMONDS?





IProviding consumers with authentic, beautiful diamonds requires a sincere commitment. Let's challenge the conventional wisdom of the 4Cs and aim to surpass the 5Cs of diamond evaluation!


The traditional 4Cs often fail to differentiate between a stunning diamond and one lacking brilliance, fire, and sparkle. While they determine a diamond's rarity and price, they do little to gauge its aesthetic appeal. The GEMEX® light performance supplement report, which goes beyond the 4Cs, makes a significant difference by focusing on how a diamond reflects and refracts light.


Another option for selecting exquisite diamonds is GIA certificates with AGS Ideal® light performance, although GIA does not currently support grading the Hearts and Arrows phenomenon. At GCAL by Sarine, truth is paramount. They prioritize craftsmanship quality along with optical light performance, offering a trustworthy option for consumers seeking authenticity and beauty.




Craftsmanship at its finest

ECOFIRE® The signature

diamond by STARVINCI®

Here’s what sets it apart:



GCAL 8X Certification

Ultimate Cut Grade: Assesses diamonds for exceptional brilliance, fire, and scintillation. Buyer Empowerment: Enables confident selection of stunning diamonds, even online.

Comparative Excellence

GIA-Certified Diamonds: Over 80% graded Excellent, lab-grown diamonds near 95%. Exclusive 1% Qualification: Only 1% of GIA triple excellent cut diamonds qualify for GCAL 8X.


Why GCAL 8X Certification Matters

Comprehensive Evaluation: Evaluates diamonds on eight specific criteria. Assurance of Quality: Provides transparency and reliability. Conclusion: ECOFIRE® The Signature Diamond by STARVINCI® ensures unmatched brilliance and beauty.



The 3 Excellent Categories in 8 gradings of 8X Diamond:

The

physical

symmetry

  • Polish: A spa day for your diamond, ensuring a perfect surface free from marks and burns.
  • External Symmetry: Precision shaping, like a master sculptor for perfect alignment.
  • Proportions: Cutting-edge tech creates accurate diagrams, keeping everything in perfect balance.


Light Performance Excellence

The

  • Optical Brilliance: It's the math of sparkle, measured down to the thousandth decimal.
  • Fire: A diamond disco, creating colorful flashes that contribute to the dazzle.
  • Scintillation: Flashes of white light as your diamond struts its stuff, creating rainbows in the outside world.



The

Optical Excellence

  • Optical Symmetry: A dance of precision and uniformity in every facet.
  • Hearts & Arrows: Visualized under special lighting, revealing superior facet placement and perfect symmetry.



Earning the 8X grade is a mark of exceptional craftsmanship, ensuring only the highest quality diamonds receive this prestigious certification. The importance of 8X lies in its assurance of consumer trust, investment value, and aesthetic brilliance, setting a new standard for diamond evaluation.


THE SYMMETRY OF A DIAMONDS' FACETS IS IN FACT A MASTERPIECE

CRAFTED BY SKillED MASTER ARTISANS DURInG THE CUTTIng PROCESS.



In every industry, there are standout products that become iconic. Hearts and Arrows diamonds hold this esteemed status within the diamond industry. Hearts and Arrows, or H&A, refer to distinct patterns visible in flawlessly faceted round brilliant cut diamonds. A meticulously cut round brilliant diamond showcases a pattern of 8 arrows on the crown (top) side, and a pattern of 8 hearts on the pavilion (bottom) side. When investing in a high-quality precision-cut diamond with Hearts and Arrows, it's essential to examine the diamond yourself using a viewer or request an optical Brilliance light supplement report. Generic sample H&A images may not accurately represent the diamond's true brilliance and symmetry.




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THE SOLUTION: STARVINCI® REAL HONEST DIAMONDS with Real

Friendly Pricing - Shaping a Transparent Buying Experience


Authentic craftsmanship paired with consistent pricing defines true value.

The fifth C, Certificate of Craftsmanship, instills certainty and confidence in your purchase. Rest assured, knowing that each diamond has undergone independent assessment and grading.


ECOFIRE® by STARVINCI® is the epitome of premium signature diamonds, backed by the fifth C and beyond with Certification of Craftsmanship, cut analysis and a commitment to Real Consistent Pricing. STARVINCI® assures real esthetical pleasing quality with every ECOFIRE® purchase. They guarantee 100% satisfaction with up to $100 gift certificate towards future purchases of ECOMARK® Jewelry upon a wowed review. A wowed review could be good, bad, and ugly.


ECOMARK® BY The Shape of Brilliant IS THE EMBODIMENT OF THE FIFTH C – The aesthetically pleasing HEARTS & ARROWS with Real Friendly Pricing.



Introducing the collections by STARVINCI®:


STARVINCI® is a New Era of Luxury - “facets of fabulous™” diamonds.


ECOMARK® Sweethearts Collection: Choose Shape of Brilliant!

  • 5th C Certifications: IGI with aesthetically pleasing Hearts and Arrows












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STARVINCI® stands out from many brands by providing transparent certificates that include every detail so you always know exactly what you’re getting! Though most IGI certificates from different companies tend to have missing information, STARVINCI® ensures that even their IGI certificates have full complete details marked.


ECOFIRE® Sweethearts Collection: Choose Extraordinary Brilliant with light performance!

  • 5th C certifications: GIA/ASET0 or IGI + GemEx or GCAL


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ECOFIRE® The Signature Collection: Choose Craftsmanship at its finest!

  • GCAL 8X Ultimate Cut Grade.


The certificate images you're viewing are actual documents for the diamonds listed by STARVINCI®


ECOMARK® BY STARVINCI IS THE EMBODIMENT OF THE FIFTH C – The aesthetically pleasing HEARTS & ARROWS with Real Friendly Pricing.


ECOFIRE® by STARVINCI® is the epitome of premium signature diamonds, backed by the fifth C and beyond with Certification of Craftsmanship, cut analysis and a commitment to Real Consistent Pricing. STARVINCI® assures real aesthetically pleasing quality with every ECOFIRE® purchase. They guarantee 100% satisfaction with up to $100 gift certificate towards future purchases of ECOMARK® Jewelry upon a “wow” review. A “wow” review could be good, bad, and ugly.


MORE ABOUT the collections by STARVINCI®


ECOMARK® BY STARVINCI® OFFERS

REAL AFFORDABLE/FRIENDLY* PRICING:


1. ECOMARK® Sweetheart Diamonds presents H&A brilliant round loose diamonds and other shapes, predominantly certified by the IGI laboratory (Not Mass Graded). Enjoy a sweetheart deal guaranteeing the best competitive price or receive a $100 gift certificate for ECOMARK® Jewelry purchases or an upgrade to ECOFIRE® upon a satisfactory review.


2. Explore ECOMARK® Outlet for an exciting treasure hunt, featuring valuable items at a fraction of their Dream Price.


3. ECOMARK® Jewelry showcases lab-grown diamond bridal and jewelry collections with transparent, real pricing.



1. ECOFIRE® Sweethearts boasts GCAL certificates with Tripple Excellent (3EX) external symmetry, polish, and proportion, accompanied by extra 2 features for optical brilliance and precision cuts in Hearts and Arrows symmetry (2EX) completing the 5 Excellent categories. Alternatively, opt for ECOFIRE® Sweetheart Diamond by STARVINCI® with supplementary light performance analysis. Choose certification by GIA with AGS ideal light performance or IGI with GemEx® Very High (VH) light performance report.


2. The ECOFIRE® The Signature Diamonds are the epitome of precision cutting, with exceptional brilliance and aesthetic appeal. Certified by GCAL with 8X®, they excel in physical and optical symmetry, and achieve excellence in all eight critical factors of cut quality analysis. Only 1% of GIA Excellent diamonds receive this new 8X® cut grade, making them a rare delight!




Diamond ring.

In closing, let's remember that purchasing diamonds should be an exciting journey, not a daunting task. By embracing cut analysis and recognizing the artistry behind craftsmanship, consumers can move beyond traditional standards and find diamonds that truly reflect their unique style.


STARVINCI®'s commitment to transparency, quality, and customer satisfaction ensures that every purchase is a meaningful and fulfilling experience. With options like the precision-cut, brilliance of ECOFIRE® diamonds and the accessible luxury of ECOMARK®, STARVINCI® provides a pathway to discovering diamonds that resonate with personal values and preferences. Plus, with real straightforward pricing, customers can shop confidently, knowing they're getting the best value for their investment. STARVINCI® ensures you never buy blind, even when purchasing online, sight unseen.



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FAQs: Sparkle Savvy - Your Diamond Dilemmas Solved


Q1: What makes the 8X Ultimate Cut Grade special?

A1: What makes the 8X ultimate cut grade special are the strict cutting parameters that diamond cutters must meet in order to qualify their diamonds as 8X. Any diamonds cut to these strict parameters assure the diamonds are the finest cut diamonds in the world. The 8X is the VIP pass to diamond brilliance, with less than 1% of 'Excellent' Cut diamonds making the cut. Developed by GCAL by Sarine, it's the secret sauce for extraordinary sparkle.



Q2: How do I know if Hearts and Arrows matter?

A2: Hearts and Arrows diamonds are like the rockstars of the diamond world. They have a unique three-dimensional symmetry that adds extra sparkle. Not all diamonds are born equal, and big brands might be missing out on this dazzling feature.



Q3: Can I really buy a diamond sight unseen from ECOMARK® and ECOFIRE®?

A3: Absolutely! ECOMARK® and ECOFIRE® offer a transparent buying experience, and they're so confident in their quality that they'll even give you $100 gift certificate if you find any criticism about their product. It's a win-win!


Contact US

info@realhonestdiamonds.com